Spreading the Bike Gospel

Co-captains Megan & Erin

Co-captains Megan & Erin

Inspiring people to use their bikes for racing and commuting…

We are the Bike Ambassadors: a team of men and women cyclists passionate about racing, riding, and commuting.  Our goal is to spread the bike gospel by sharing our lessons and adventures in racing and commuting in the hopes that we get others riding, commuting, and driving less! 

Our mantra is #RIDEMOREDRIVELESS, and we hope to make it yours, too. We want to help other men and women learn how and where to start. What bike to buy?  What to wear?  What route to take?  How to change flat tires and perform basic bike maintenance? Follow along our team and we will teach you.

What does it mean to be a bike ambassador?

Here is what Megan Hottman, founder and co-captain of the team says: 

Mel and Erin enjoying a ride together. They met some 20 years ago, in Washington DC, and have been friends ever since!

Mel and Erin enjoying a ride together. They met some 20 years ago, in Washington DC, and have been friends ever since!

Bike Ambassador Gerry escorting his daughter to work.

Bike Ambassador Gerry escorting his daughter to work.

Being a bike ambassador means to welcome everyone into the cycling community and family. Everyone. It means to show people how the bike makes your life better—to lead by example—so that they may be intrigued enough to ask, “How can I get into that?” Guide them.

It means to help and to coach newer riders with equipment selection, tips and tricks to make riding more enjoyable, and showing them safe routes to ride. It means to demonstrate lawful and conscious riding behavior to other road users so that they feel at ease near cyclists and are motivated to share the road with cyclists.  Similarly, it means riding courteously on bike trails and bike paths so that other users like pedestrians and runners, families, and small children see cyclists as allies and friends.

Being a bike ambassador means every time you put your leg over the top tube of a bike, you consciously choose to embody the best of cycling and to show it to the rest of the world—to everyone you encounter. This means when wearing a bike helmet into a coffee shop or store, you greet people with a friendly “hello” so they will be left with a positive association with you as a cyclist, and therefore, cyclists in general.

 It means saying “on your left” or using your bell. It means not speeding on congested speed-limit paths. It means waving to motorists and acknowledging their friendly gesture, like letting you proceed first. It means a head nod or wave to other cyclists.

Our gravel and cold-weather racer, Christopher.

Our gravel and cold-weather racer, Christopher.

Being a bike ambassador means you go out into this world showing it the incredible and contagious virtues of cycling! This is what our team strives to do daily when we are out on our bikes or talking about cycling.

This year, our team is made up of eight women and six men, mostly based in Colorado, who ride all kinds of bikes—road, mountain, fat tire, e-bikes, and even cargo bikes—and participate in various disciplines including cyclo-cross, road, mountain, and gravel rides. In the past, we have even had members who raced in track cycling at a local velodrome. Nine members of our team will be riding at FoCo Fondo on July 25th.

We come from all walks of life, vary in age, and occupation. We have one retiree on our team. Some race, some use their bikes exclusively for commuting. Even if our Bike Ambassadors use their bikes for different purposes, they all have one thing in common: their passion for cycling.

Melissa is our cargo-bike expert !

Melissa is our cargo-bike expert !

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Ben Boncella represents our team in Raleigh, North Carolina. He recently moved there from Colorado and loves to run and road bike.

Jen Lorenz has not always been a bike rider but is one of our long-standing members. She has been on the team since 2012 when it was known as TheCyclist-Lawyer team.  When Jen moved to Colorado with her husband from the Midwest in 2006, she did not even own a bike. At that time, she vowed that she would never be one of those people riding a bike on the side of the road wearing Spandex. That is until her husband started riding bikes with friends and having a really good time. Jen wanted in on the fun. Her husband bought her a pink bubble gum Trek bike off the Internet. After a trip to Italy for a bike vacation, Jen was hooked.  She then raced Tri for a Cure and loved the bike portion of the race.  Jen met up with Megan at the pillars of Lookout Mountain when the School of Mines used to host the race up Lookout and learned about the team. She then traded in her pretty, pink Trek for a race bike and has been an avid rider ever since.

Jen & Cheryl

Jen & Cheryl

Over the years, Jen has done most every ride and race in Colorado and has made amazing friends through cycling. She has traveled to some incredible places on her bike. She and her husband have made it a priority in their vacation travels to stay at hotels where bikes are available or cities where they can rent bikes at a bike kiosk. While in Kyoto, Japan, Jen and her husband rented e-bikes from the hotel. They were able to explore the city in a way they never would have if they had taken the subway or a taxi.

This year, Jen would like to participate in any race or ride she can. Last year, all of her races were cancelled because of COVID and her office closed as well. She typically rides to work as much as possible. However, with no office to bike to, her regular commute was limited. Since everyone is working from home these days, Jen and her husband were able to spend most of the summer in Salida where you bike everywhere.

As a Bike Ambassador, Jen hopes to introduce people to the extreme joys of biking.  Bikes are not just a mode of transportation, although they can also be that. People who bike are a community, and biking transcends barriers like language and politics.  The one person who comments most frequently on her Strava rides is a cyclist she met in Peru. In 2018, Jen was one of our Bike Ambassadors who worked together with the Golden Police Department to film public service videos called “Keeping it Wheel” to educate both motorists and cyclists about cycling safety. 

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Jen will be participating in the 25-mile ride at FoCo Fondo. She will be racing Tri Boulder the day before, so the Foco Fondo will be her recovery ride.

Cheryl is a World Record Holder. She, along with a team of 24 other riders, rode 28 hours on a static bike to generate awareness about cycling and to raise money for PeopleForBikes.

Cheryl is a World Record Holder. She, along with a team of 24 other riders, rode 28 hours on a static bike to generate awareness about cycling and to raise money for PeopleForBikes.

Cheryl Gaiser is another long-time member of the Bike Ambassador team. She has been on the team for seven years and raced on prior teams that Megan managed. “There’s nothing like the camaraderie we have as a team during rides,” she says. Cheryl is constantly looking to assist new riders with tips. This year, she will be helping the BA team members who are participating in the 50-mile ride at FoCo Fondo for the first time. “I think we as cyclists have a real opportunity to get more people involved with cycling,” she says.

Cheryl took a part-time job at a local bike shop because she loves cycling so much and has been taking some of her co-workers on gravel training rides.

This year, her goals include getting more involved in Gran Fondo, Tours and half or full Century rides. Cheryl says these all seem scary at first, but if we can get out there as bike ambassadors and show people that it is doable, she thinks we will see more ridership.

Andrew often commutes to work…sometimes even with his dog!

Andrew often commutes to work…sometimes even with his dog!

Thomas Stott has been on the team two years, though he has been collaborating with Megan on all-things-bike-related for a little over three years. He decided to join the Bike Ambassador team because he was ready to take his voice into advocacy.  He is a lifelong athlete and is excited for the chance to spread positivity and good vibes through to his teammates.

Thomas is our advocacy liason.

Thomas is our advocacy liason.

Tom has known about all the benefits of riding a bike for most of his life (his dad had him riding everywhere on two wheels), but he had only shared it minimally with the public.  When Megan extended an invitation and the opportunity to link up with some like-minded cyclists, he was "all-in."

As a Bike Ambassador his goals this year include:

●      posting in the social spheres about how to include a bike in your life more,

●      leading a neighborhood activity group (pairing parents with kiddos on bikes when things open a bit more/more vaccinations are administered),

●      continuing to set an example of utilizing the bike for commuting purposes and encouraging coworkers to follow suit.

Tom tries to govern his life by the Golden Rule and thinks of spreading the bike gospel in the same scope.  He finds the best way to bring up all the positivity around bikes is to really take a few steps in your audience's shoes.  Are you talking to drivers who are mad that they must share the road with cyclists?  “Better watch your tone!  Never meet aggression with aggression; it will get you nowhere,” he says.  This example is exactly why, at 38 years old, he is ready to start speaking out about what he believes in a bit louder.  From kindly chatting with a gentleman that yelled at him before he turned into a shopping center to speaking to a group of Girl Scouts, spreading the bike gospel starts with spreading love, kindness, and good intention.

Juliet rides road & gravel and is starting to commute by bike from Denver to Golden for work!

Juliet rides road & gravel and is starting to commute by bike from Denver to Golden for work!

Tim’s, aka Tmac, racing/riding plans include Old Man Winter, Sunrise to Sunset MTB, FoCo Fondo, Dead Man Gravel, and the Triple Bypass

Tim’s, aka Tmac, racing/riding plans include Old Man Winter, Sunrise to Sunset MTB, FoCo Fondo, Dead Man Gravel, and the Triple Bypass

Jess will be riding the 50-mile Foco Fondo

Jess will be riding the 50-mile Foco Fondo

Please visit our blog to get lots of tips and advice from our Bike Ambassadors and find out more about the team. We have covered everything from how to dress for cold weather riding to transitioning from a road bike to an e-road bike. You will find lots of useful information especially if you are new to biking.

Our team is sponsored by: TheCyclist-Lawyer, Champion System, Crafted Energy, C3 Bike Shop and Panorama Orthopedics & Spine Center.

Want to Change Your Commuting Habits? What about a Cargo Bike?

Trying to figure out how to leave your car in the garage more often and spend less time behind the wheel? The answer might just be a cargo bike.

 Cargo bikes have been around since the early 20th century and were originally used by tradesmen to deliver goods before the invention of the automobile. Nowadays, they are extremely popular in Europe and Asia and are used for both recreational and business purposes:  taking kids to school, transporting groceries, family bike rides, and for delivering mail and packages.

 Using cargo bikes can cut down on noise and air pollution. They can be quicker than using cars or delivery vans. Finding parking is also not as difficult in the city. Of course, there is also the health benefit to riding a bike. It is a great way to get in shape!

Despite their practicality, cargo bikes are less frequently used in North America, although they are slowly starting to catch on in the United States.

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 UPS, which started in Seattle in 1907 as a bicycle messenger company, announced last year that it would start using electric cargo bicycles to deliver packages in Pike Place Market and downtown Seattle in order to reduce congestion.

Denverite Melissa Colonno is a huge fan of cargo bikes and bought hers in October 2017. While living in Seattle from 2008-2012, Melissa and her husband biked a lot and remember seeing several longtail cargo bikes. Around the time their first child arrived in 2012, Melissa started seeing Madsen (a US brand) “bucket bikes” on social media and immediately wanted one.

As her family grew, Melissa tried out various ways to transport her children.

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“When our first child was around one year old, we bought a Yepp bike seat to bike with her around Denver. This worked well. Then, when we were about to have our second child, we bought a Chariot stroller that could also be a bike trailer. We used this frequently to bike with our two kids.”  Melissa has always been intrigued by cargo bikes and once she was pregnant with her third child, she became even more resolved to get one!

When it came time to buy a cargo bike, Melissa and her husband did more research and decided they wanted a tricycle with the cargo box in the front.


She wanted to feel very stable while riding and stopping and wanted to be able to see her kids without having to turn around.
Melissa ordered a Nihola 4.0 with a BionX e-assist from a bike shop in Sacramento, California called from Practical Cycles. They import Niholas from Copenhagen, Denmark.

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The Nihola is unique among trikes in that the steering is independent of the cargo, meaning that you do not have to move the weight of the cargo to steer; Melissa adds that is not difficult to ride or steer. It maneuvers very much like a “regular” bike. However, it might not have quite the same speed and maneuverability as an inline (two wheeled) cargo bike. People who are used to high-speed road bikes may prefer an inline cargo bike to a trike. Since her cargo bike has an electric assist, she can go plenty fast if necessary, but usually she goes slower to stay safe and enjoy the ride.

The Nihola 4.0 has two bench seats which easily fit four children. The maximum load of the cargo box is 265 pounds. There are two Y-harnesses and a lap belt. Both benches are removable, so they currently have one bench removed so that their youngest can sit in a car seat for extra support.

Why choose a cargo bike over a trailer? Melissa says that a trailer worked well enough for transporting her kids. However, a cargo bike is far superior in her opinion. The bike is always ready to go since you do not have to deal with hooking the trailer to the bike. In a cargo bike, the kids are closer to the rider, and usually have a better view of the things around them, which makes the riding experience more enjoyable. Also, trailers get very heavy to pull as the weight of your children increases.

Owning a cargo bike has dramatically affected her car use. She is driving significantly less since purchasing her cargo bike. Her goal is to bike anywhere within a three-mile radius unless the roads are too icy, or there is another safety concern. Since Melissa and her family live near downtown Denver, they can get to many things by bike!

Melissa uses her cargo bike regularly to transport her two oldest kids to and from school, but they use it for many other purposes, too! She frequently uses the cargo bike to run errands; it fits all her family’s groceries! She uses the bike anytime they go somewhere that is just a bit too far to walk. If Melissa and her husband are going to the park for a picnic, they will take the cargo bike, so they can transport their food and lawn chairs. Basically, they use it for carrying all kinds of cargo!

She’s often amazed that biking to places does not take that much longer than driving, and you rarely have to worry about parking! Most importantly, biking makes for a much more enjoyable journey.

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Generally, people are really excited when they see the cargo bike according to Melissa. They get a lot of stares and some comments; almost always positive. People often say things like “nice set-up!” or “can I get a ride?” Occasionally, people will ask more specifics about where they got it or what the brand is. Melissa tries to “sell” one to everyone who is interested!

In her opinion, so many people would benefit from replacing some of their driving with biking. “Getting outside and being physical has such a positive impact on your quality of life. We live in such a car-centric society, but it hasn’t always been that way and it isn’t in many parts of the world. People sometimes question the safety of my bike set up, but I’m quick to point out that driving is not without risks.”


If you are interested in buying a cargo bike, you should definitely do your research. There are many websites, Facebook groups, and bike shops that can provide advice. Depending on how you plan to use your bike and what type of cargo you want to carry, there are many options from utility bikes to cargo tricycles to electric cargo bikes. New bikes are coming out all the time, so there is definitely a good option for everyone. A cargo bike is a financial investment; but much cheaper than a car!

Melissa Colonno is the author of DELIBERATE.LESS. She provides day-to-day tips on reducing household waste and creating a life that strives to be less hectic. Melissa is passionate about decreasing her family’s waste and environmental footprint by making informed and intentional choices. Melissa holds educational sessions about reducing household waste to individuals, school groups, and professionals.